Cinematic Brand Film

This cinematic brand film places Spider-Man in an unexpected, hyper-local setting — the mountain roads of Himachal Pradesh. Built using AI workflows integrated into a traditional filmmaking process, the project explores what happens when a globally recognisable superhero encounters terrain where adaptability and simplicity matter more than spectacle.

The narrative is driven by contrast. Designed for vertical cities and fast movement, the character struggles in an environment shaped by narrow roads, weather, local behaviour, and everyday unpredictability. Through visual irony, grounded pacing, and culturally rooted moments, the film subtly reframes mobility in the mountains — positioning Clixi Zip as the simplest, most natural solution without relying on overt advertising cues.

By combining cinematic direction with AI workflows for visual world-building and rapid iteration, the project demonstrates how artificial intelligence can be used as a creative medium — enhancing storytelling flexibility while preserving human authorship, narrative intent, and cinematic control throughout the process.